Wonderfully Bright in Healthcare

Clear communication is extremely important when it comes to health. Four out of ten Flemish people have limited health care and find it difficult to understand everything about their illness, their medicines or their care. Elderly or non-native speakers are often the most vulnerable groups. The need for clear communication in healthcare is great in our multicultural and aging society.

Thomas More university of applied sciences conducted an extensive research into low-threshold communication in the healthcare sector, putting health literacy in Flanders on the map. The many conversations with low-skilled, immigrant and over-65s around the experience of a hospital visit brought up the bottlenecks. Leen Haesaert explains the results of the research.

This article appeared previously in AdRem , the magazine of the VVZC, Flemish Association for Business Communication.